Case studies
See how better messaging moves the needle
MSA Outsourcing Solutions
Industry: B2B Services
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Brand Messaging & Website Copywriting
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The Challenge: MSA Outsourcing Solutions is a premium service provider that prov dedicated high-caliber remote staff. But people confused them with outsourcers or recruiters. They needed a website to accurately define their service offering, attract the right clientele and differentiate themselves from the competitors.
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I carried out in-depth brand clarity sessions with the founders to get to to the core of their why and how. Then, interviewed their clients, analyzed the market and defined the core benefits that makes MSA unique. I wrote copy for the website, layering in social proof and conversion principles, using a straightforward, human & confident tone of voice.
“Eliana helped us clarify and communicate our edge in a highly competitive and confusing industry”
Our industry is very sensitive and commonly confused with other sectors. Eliana’s process was extremely smooth and pleasant. She asked the right questions and quickly gained a deep understanding of who we are and what we aimed to accomplish. The outcome was phenomenal. I receive compliments on the website all the time. In a field with a lot of competition, we’ve got a significant edge, and Eliana understood this helped us communicate who we are and what we stand for.
Aryeh Munk, President & Co-Founder, MSA Outsourcing Solutions
Cyfluencer
Industry: Tech / Marketing
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Brand Messaging & Website Copywriting
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Cyfluencer is a novel platform connecting cybersecurity vendors with industry influencers.
First, we had to differentiate ourselves in a sea of marketing platforms. We needed a unique value proposition that would resonate with both vendors seeking exposure and influencers looking for quality content to share - and drive conversions for each target audience.
Second, we had to build trust and credibility from the ground up. In an industry where reputation is everything, we needed to ensure that the platform attracted authentic influencers and maintained the integrity of shared content.
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This clear messaging coupled with targeted content for different stakeholders (vendors, professionals, and event organizers)differentiates Cyfluencer in the crowded cybersecurity marketing landscape.
To build credibility and trust, the website emphasizes the involvement of trusted cybersecurity professionals, provides concrete benefits and metrics, and includes customer testimonials.
By combining these trust-building elements with a clear value proposition and professional design, the website successfully positions Cyfluencer as a credible, valuable player in the cybersecurity influencer marketing space.
“An A on the first shot”
“"We hired Eliana because she listened and was genuinely curious. She's thorough – she went above and beyond to understand the nuances. I appreciated her smooth process, her enthusiasm, and her listening skills. She got an A on the first shot. She took our message, mission, and nuances, and nailed it!”"
Yael Moav, Executive Director, Cyfluencer
IPL Packaging
Industry: High-end design & manufacturing
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Brand Messaging & Website Copywriting
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IPL Packaging, one of the world’s premier manufacturers of custom secondary packaging, faced the misconception that they exclusively catered to the ultra-luxury spirits market. They needed to communicate that they created cost-competitive, custom packaging for any product. They also wanted to highlight their personal, family-like approach that stood out in their typically impersonal industry.
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I dove into the industry and carried out client research to figure out their core differentiators. After collaborating with IPL’s team to nail down strategic messaging pillars and hierarchies, I wrote copy that positioned IPL as the innovative, passionate and caring experts that they are. A carefully planned customer journey drove interaction with different inner page, ensuring the prospect had the information they needed at every stage of the buying journey.
"Our website can now act as a key channel to further our business goals”
We hired Eliana as a specialist B2B website copywriter to redo our entire site so it resonated with our audience and had a logical structure and flow. Eliana is extremely thorough; she really dives deep into understanding the brand and produced excellent quality work. Our website can now act as a key channel to further our business goals. The process was professional and slick, not to mention speedy. I would highly recommend Eliana if you’re looking for premium quality copy.
Rob Minaar, Global Marketing Manager, IPL Packaging
