Turn your website into your brand’s most powerful marketing asset.
Great business, less-than-great website? Let’s fix that.
Get a research-backed strategy-driven website that builds trust…
Your business is doing okay (or well). But you know your website doesn’t do much for your sales…and doesn’t depict or reflect your value or excellence.
You put your website up in 2018, because you know, you’ve got to be legit.
But honestly - your website has nothing to do with reality + does nothing to drive leads or sales.
You say
“Please dont look at our website - its out of date”
“We get all our leads wom, but what if it drives up”
‘Our SEO is usless.”
Your website is the first, second and last place
Every LinkedIn DM, word
And right now? You’re probbly growing despite your mediocre, boring website.
Your website can be two things:
From A research-backed strategyhuh-driven process that delivers authentic messaging that resonates with your ideal client and drives revenue.
Stage 1: Discovery
I meet with you and your team to understand your business goals, sales processes & challenges, and key differentiators. This stage includes:
• Initial strategy consult: We sit down to understand your goals and challenges.
• Current collateral review: I analyze your existing marketing and sales content.
• General market research: I get a broad view of your industry landscape.
• Stakeholder interviews: I talk to key team members to gather internal perspectives.
Stage 2:
It’s time to listen deeply. I take a 360-view, getting a deep understanding of what’s going on in the market and your customers’ minds. This stage includes:
• Customer interviews: I speak directly with your clients to uncover their true motivations.
• Prospect surveys: I gather insights from potential customers about their needs and pain points.
• Competitor analysis: I thoroughly examine your competitors' messaging and positioning.
•Marketing mapping & trend forecasting: We look at where your industry is now, and where it’s headed to keep you ahead of the curve.
Stage 2: Brand Whisperer
, and data together to craft a cohesive brand messaging document that gives you the strategy & words you need to sell. This includes:
Unique Value Proposition
Unique selling points & key differentiators
Brand positioning & competitive analysis
Features, benefits & outcomes
Brand promise
Elevator pitch
Target market analysis (needs, wants)
Core objections & handling
Social proof
Brand voice
Core messaging elements
Stage 3: Website strategy & Copywriting
I pull the research, insights
Ready to clarify your brand message and show the world what you can do for them?
Here’s how I can help
The Brand Spotlight
5 - 7 page website
For: Businesses in years 1-5
Grow your authority
What you need:
You’re a full-scale business, but your marketing doesn’t reflect what you do, your expertise, and your experience.
You need a comprehensive website that outlines your offer, pre-sells prospects to shorten the sales cycle, and generates authority and trust.
(Includes The Complete Brand Strategy package)
How we help:
Home Page
About Page
3 Service Pages
Contact
Thank you Page
You get:
An elevator pitch you can use and tweak in every sales & marketing interaction
A core messaging brief (including UVP & USP) that will give you market-solid clarity and strategically crafted messaging to clearly explain what you do, how you do it, and the rock-solid benefits it offers your clients.
Investment:
R145,000 - $8000
The Brand Whisperer
What you need:
You’re an established buisness and want every touchpoint and digital presence to be cohesive, clear & compelling
How we help:
Copy +
Home Page
About Page
5 Service Pages
Case Study Template
5 Case Studies
LinkedIn company profile
LinkedIn personal profile for key face of the company
Pitch Deck / Brochure / Sales Deck
1 Additional Page
(resources, blog)Contact Page
Thank You Page
What I do:
I research your audience, market category, and your business so you know exactly where you fit in and get cohesive and unified positioning and messaging strategy to clearly communicate your value to each different audience.
What it includes:
Everything in The Brand Investigator plus in-depth marketing & competitive analysis, plus brand articulation.
You get:
A cohesive, clear brand messaging strategy that includes:
Market Analysis & Competitor Research
Audience analysis
Market positioning
Customer Avatars
Objection Handling
Value proposition
Unique selling points
Social proof
Competitor differentiation
Elevator pitch
Customer-focused core messaging to use across all sales collateral
Investment:
Starts at*: $3450 / R67,500
Timeline:
3 - 5 weeks
It’s not marketing fluff.
It’s the messaging that help you generate more ideal leads & close more deals. Over and over again.
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"We’re attracting amazing potential clients"
"Working with Eliana has completely transformed the future of my business. Eliana’s brand strategy process gave me the clarity I was searching for. It shone a light on our strengths and passions. Now, I am confident and comfortable in our positioning as THE experts in architecture for schools. I use the narrative Eliana helped us craft all the time — it expresses who we are so clearly. And, we’re attracting amazing potential clients in this space because we’re projecting a clear, powerful message
Asher Marcus,
Founder & CEO, Hubo Architecture and Design Studio
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"In a competitive field, Eliana gave us a signficant edge"
We needed brand messaging that clearly depicted our industry and our offer. Our industry is very sensitive and commonly confused with other sectors like labor brokering. Eliana asked the right questions and quickly gained a deep understanding of who we are and what we aimed to accomplish. The outcome was phenomenal. I receive compliments on the website all the time. In a field with a lot of competition, we’ve got a significant edge, and Eliana helped us clearly communicate who we are and what we stand for.
Aryeh Munk,
Co-Founder & President, MSA Outsourcing Solutions
You’re asking “will this really make a difference”?
But the real question is…
What if…
Your ideal customers could instantly understand what you do and why it’s valuable.
Your messaging resonated deeply with your ideal customer so they looked forward to your sales meeting.
You could articulate your unique strengths & benefits so clearly that choosing you became a no-brainer.